The fourth stage is the maturity stage, and it involves taking the business from revenues of $50 million to over $100 millionĮach of these stages presents different challenges and opportunities. Stage three involves raising the business to over $10 million threshold in revenues and a profit of $5 million Stage two is the fast growth stage which involves growing the business to a revenue of about $10 million dollars and a profit of $1 to $2 million This stage involves taking the business from zero to $1 million in revenue Masterson says every business goes through four stages Lesson 2: There are four stages to a business Here are some characteristics of entrepreneurs: When he returned to entrepreneurship again at the age of 50, he did so because he loved what he was doing, and that's the big idea - follow your passion, and the entrepreneurship journey will be smoother. At the young age of 39, he retired because he put in the hours in his younger days. Masterson implies that the life of an entrepreneur is challenging and often requires working long hours, but at the same time, it is deeply rewarding. Having control over these things will lead to a balanced life. You must also consider who your co-workers are and whether or not they help you advance, and finally, your working environment should be conducive.Īlthough the above three things are the most essential, it is also necessary to control the hours you work. To begin, your job should give you satisfaction and that's why you need to choose your career carefully. Masterson says there are three crucial decisions in life: What you do, where you do it, and who you do it with. Lesson 1: The three most important decisions in life The three most important decisions in life He is the kind of guy you want to listen to when starting something.The following are the main lessons I was able to draw from the book: Main Takeaways from Ready, Fire, Aim by Michael H. Masterson is, after all, an experienced entrepreneur with many thriving businesses under his belt. Secondly, the book has excellent business tips. It makes sense, given his background is in newsletter writing.

Ready, Fire, Aim Robert was an excellent read for several reasons. When you have an idea that has the potential to grow your business, test it as soon as it is ready don't fiddle with it trying to get it perfect you can make adjustments later after you know the idea is working.'

Ready fire aim masterson